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UPFRONT PHOTO & FILM : New entry Matthew Joseph for ZURICH INSURANCE, NIO EC7 launch film, KIA SELTOS campaign, FEEL FIESTA, STERN title story, BAYERNWERK, GoNature, GOTHAER – and an UPDATE-23-BERLIN exhibitor
PHOTOGRAPHY · 16.05.2023

UPFRONT PHOTO & FILM : New entry Matthew Joseph for ZURICH INSURANCE, NIO EC7 launch film, KIA SELTOS campaign, FEEL FIESTA, STERN title story, BAYERNWERK, GoNature, GOTHAER – and an UPDATE-23-BERLIN exhibitor

Take On Your Day With the New Ford Fiesta. Discover The New Ford Fiesta EcoBoost Mild Hybrid. The new FORD FIESTA EcoBoost Mild Hybrid features a stunning new exterior design that gives the iconic compact car a stylish presence in the cityscape. The ‘Feel Fiesta’ full CGI key visual for FORD was created by Frederic SCHLOSSER c/o UPFRONT with BBDO & recom Berlin. Frederic SCHLOSSER c/o UPFRONT presents us his new work for KIA SELTOS and the Elastic Group here on GoSee.

UPFRONT is delighted to welcome new entry Matthew JOSEPH. He recently photographed a people campaign for ZURICH INSURANCE in Wales (production: Aim Films), which we present together with a glimpse at his portfolio.

The award-winning advertising photographer and director from London also places the person front and center. His keen eye for detail and his understanding of human emotion enable him to document authenticity again and again in new ways. Among his clients are Canon, Chivas Regal, Coca Cola, GAME, Herbalife, Hertz, HIVE, Hewlett-Packard, Infiniti, Lenovo, Medela, Mastercard, Pura, Tearfund, Thames Water, The North Face, Tide Bank, Tui, Walgreens, World Remit, XERO, Yell, Zipcar…

UPFRONT : “Matthew is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion. Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.”

Photographer and Director Simon PUSCHMANN c/o UPFRONT realized the launch film for the cutting-edge coupé SUV NIO EC7 with a blend of CGI and real-life action. NIO is a global company for intelligent premium electric vehicles.

Agency: Interstate, London. Production: RDM, New York. DOP: Chris Fanning. Post Production and CGI: Taylor James. DC Edit: David Theill. DC Grading: Florian Schaefer. DC Music: Tom Puschmann).

Frederic SCHLOSSER c/o UPFRONT presents us his new work for KIA SELTOS and the Elastic Group here on GoSee.

“Frederic Schlosser’s latest work for the all-new KIA SELTOS showcases his artistic style of transportation photography. The deliberate interplay of light and shadow creates a frame for the vehicle through fascinating shapes and layers. The campaign shoot was in Sydney, Australia, together with famous model Georgia Fowler. The focus was on conveying a lifestyle feeling to underscore the product.”

Director and photographer Christian LOHFINK c/o UPFRONT presents us his commercial project ‘Burgermania’ including a making-of spot here on GoSee. Camera & edit: Patrice Lange. SFX: Ulf Mülder. Foodstyling: Torsten Schmidt. Grading: Harvest Digital Agriculture.

Plus, Christian photographed the STERN title story ‘The Price is Brazen’ (Managing Designer: Frank Dietz, Cover Designer: Michel Lengenfelder).

What does it sound like when electronic soundscapes meet orchestral arrangements? German pop and ambient artist Schiller and the orchestra of the famous Synchron Stage Vienna let two musical worlds melt into one. Hear the result on EPIC, Schiller’s album for which Dirk RUDOLPH c/o UPFRONT designed the artwork.

GoSee upfront.de

For VOX, Philipp RATHMER c/o UPFRONT photographed the new ‘Kitchen Impossible’ ads. On his cooking show, TV chef Tim Mälzer travels around the globe dueling with other celebrity chefs.

GoSee upfront.de

For GOTHAER INSURANCE, Bastian WERNER c/o UPFRONT photographed a recruiting campaign together with the agency des Wahnsinns Fette Beute. Art direction came from Tina Schwandt.

Bastian WERNER c/o UPFRONT photographed with testimonial and top Chef Roland Trettl for the dairy brand WEIHENSTEPHAN (foodstyling by Roland Trettl).

GoSee upfront.de

Credits

Client
Zurich InsuranceKIAFordSternGoNatureSchillerVOX
Production
RDM, New York
Usage
Personal projectThe all-new Seltos campaign"Feel Fiesta" campaignTitelstory "Der Preis ist dreist""EPIC" Album ArtworkKitchen Impossible
Advertising Agency
Interstate, LondonElastic GroupBBDOR/GA
Creative Director
Christof KümmererLilli LangenheimLorenz Koch
Art Buyer
Betty ZschirntGeraldine Schröder
Editing
Tobias Beul
Post Production
Taylor JamesFrederic Schlosser c/o Upfront Photo & Film GmbHrecom
Styling
Torsten Schmidt
Model
Georgia Fowler
DC Edit
David Theill
Managing Designer
Frank Dietz
Testimonial
Tim Mälzer
DC Grading
Florian Schaefer
Camera & Edit
Patrice Lange
Cover Design
Michel Lengenfelder
DC Music
Tom Puschmann
SFX
Ulf Mülder

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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