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UPFRONT PHOTO & FILM with global campaign for TONIEBOX 2 -- PLUS: Miles & More, Mälzer’s Meisterklasse, Cold Hawaii & Northway
PHOTOGRAPHY · 11.12.2025

UPFRONT PHOTO & FILM with global campaign for TONIEBOX 2 -- PLUS: Miles & More, Mälzer’s Meisterklasse, Cold Hawaii & Northway

The visuals for the next generation of the much-loved Toniebox - the intuitive, child-friendly audio system operated through collectible figurines - capture children in authentic, lively and occasionally mischievous moments.

For the new global campaign of TONIES, Miriam Lindthaler  took on both photography and directing. Shot with a documentary sensibility and a refined emotional touch, the campaign highlights spontaneity, imagination and the joy of listening.

Credits

Client
ToniesVOXMiles & More
Usage
Toniebox 2 global packaging campaignMälzers MeisterklassePersonal project
Advertising Agency
TRACK
Creative Director
Doris MertensTatjana Henschel
Art Director
Guido LangeJulia Hauke
Art Buyer
Nina Kraus
Editing
David Theill
Post Production
recom hamburg
Sound Design
Tom Puschmann
Music
Tom Puschmann
Styling
Schmizzi SchmidtIrina SkladkowskiSue Dietz c/o LiganordLouise Stevnhoved
Hair & Make-up
Chiho SchwarzerMaja BoticAnne Krarup
Location
Norway
Set Design
Elisabeth EgtermeyerLiv Cramer Holme
Model
Paul Jacinto
Grading
Florian Schäfer
Local Production
Production Service Scandinavia
Wrap beers
Leon Puschmann, IT`S A WRAP

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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