Together with director Jenn Nkiru and production company Iconoclast, Carolin Unrath c/o UPFRONT Photo & Film GmbH created the campaign visuals for the latest Athleta campaign #PowerOfShe, working alongside the film shoot. The creative direction was led by Anomaly, with Creative Directors Caitlin Slack & Sara Oakly and Art Director Cat Clark.

For an international healthcare campaign, Matthew Joseph c/o UPFRONT Photo & Film GmbH captured emotional and authentic visuals — working both as photographer and DOP.

Credits

Director: Jenn NkiruMiriam Lindthaler c/o UPFRONT Photo & Film GmbH
DOP: Matthew Joseph c/o UPFRONT Photo & Film GmbHTilman Edgar
Client: ElastoplastThe Coca-Cola CompanyLieken Brot- und BackwarenMerkur VersicherungHelloFreshBludFest
Production: IconoclastProcess Photography x Inezz ProductionsThe ShackBestfriendsproductionClaas Cropp Creative Productions
Usage: Healthcare campaignAqua protect kids campaignMezzo Mix „Unashamed campaign"Golden Toast „House of Toast" campaignmerkur-lifestyle.at campaigncampaignPersonal project
Advertising Agency: AnomalyHogarth WorldwideBestseller
Creative Director: Caitlin Slack, Sara OaklyTim CantowAchil Krupic, Jeske Puls
Art Director: Cat ClarkAnnelise Papaleo
Post Production: Tim WachnowskiAndreas Dorianittygritty.berlin
Styling: Natasa LapornikElisabeth EgtermeyerUlf MülderNatasha van VelzenStephanie Franzius
Hair: Borut Novak
Make-up: Ana LazovskiMaike Albeck
Hair & Make-up: Ara Decker
Location: Drakensberge
Set Design: Peter Klare c/o basics berlin
Model: Torin
Photographer: Carolin Unrath c/o UPFRONT Photo & Film GmbH Matthew Joseph c/o UPFRONT Photo & Film GmbH Miriam Lindthaler c/o UPFRONT Photo & Film GmbH Christian Lohfink c/o UPFRONT Photo & Film GmbH Christian Doppelgatz c/o UPFRONT Photo & Film GmbH Philipp Rathmer c/o UPFRONT Photo & Film GmbH
Creative Producer: Meike Sinemus
Artist: YUNGBLUD

PHOTO AGENCY HAMBURG

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

MORE news of UPFRONT Photo & Film GmbH

Thursday, October 15

"Do it differently. Do it better." – Philipp Rathmer photographed the WOLL × TIM MÄLZER campaign

Thursday, October 15

Zero Haags Given – Carolin Unrath photographs the SS26 campaign for the sneaker and footwear brand TENHAAG

Wednesday, October 14

Schweppes White Peach and Friends – Photographer Christian Lohfink showcased the current product range for Schweppes Germany

Wednesday, October 14

Carolin Unrath portrays the author of 'Endlich kochen!' (=Finally Cooking!), Paula Bründl

Wednesday, October 14

Chloe Superstar – a personal project by photographer Miriam Lindthaler

Tuesday, October 13

'The Power Pills' – Christian Lohfink staged the cover image for issue 8/26 of Stern magazine

Tuesday, October 13

'Road to Arizona' – A preview of photographer Philipp Rathmer’s personal project on gosee.news

Thursday, October 1

Carolin Unrath photographed the 2026 Running Belt campaign for Raide Research in the Chamonix area during the legendary Ultra-Trail du Mont-Blanc, aka UTMB

Thursday, October 1

'Our Forest. Our Water.' – Jan Eric Euler photographs the stills campaign for Thüringer Waldquell

MORE news from our category: Photography

Tuesday, October 20

The SUGABABES are back! – Liz Collins photographs the album artwork for the original trio

Tuesday, October 20

Skims brings sexy back – Steven Klein photographs the SKIMS x Ludovic de Saint Sernin collaboration

Tuesday, October 20

Exclusive Penthouse Up for Grabs – Benjamin Monn Photographs Luxurious Interior Details for Omaze

Tuesday, October 20

150 Years of Heinz Ketchup – Stanley’s Post Retouches Anniversary Campaign by Wieden+Kennedy London

Tuesday, October 20

Maison Marsil Cologne - Creative Space, Hotel Bar and Fireplace Lounge for Meetings, Workshops and Creative Teams

Monday, October 19

Rafael Pavarotti. Photographer – a major retrospective of this creator of dreams, on view at the Musée des Arts Décoratifs in Paris until May 2, 2027

Monday, October 19

Nadav Kander shoots the album cover for the latest Peter Gabriel's Album

Monday, October 19

'All there is.' – Thomas Juul photographed the Dynaudio campaign for Scandinavia

Monday, October 19

Credits

About UPFRONT Photo & Film GmbH

MORE news of UPFRONT Photo & Film GmbH

"Do it differently. Do it better." – Philipp Rathmer photographed the WOLL × TIM MÄLZER campaign

Zero Haags Given – Carolin Unrath photographs the SS26 campaign for the sneaker and footwear brand TENHAAG

Schweppes White Peach and Friends – Photographer Christian Lohfink showcased the current product range for Schweppes Germany

Carolin Unrath portrays the author of 'Endlich kochen!' (=Finally Cooking!), Paula Bründl

Chloe Superstar – a personal project by photographer Miriam Lindthaler

'The Power Pills' – Christian Lohfink staged the cover image for issue 8/26 of Stern magazine

'Road to Arizona' – A preview of photographer Philipp Rathmer’s personal project on gosee.news

Carolin Unrath photographed the 2026 Running Belt campaign for Raide Research in the Chamonix area during the legendary Ultra-Trail du Mont-Blanc, aka UTMB

'Our Forest. Our Water.' – Jan Eric Euler photographs the stills campaign for Thüringer Waldquell

MORE news from our category: Photography

The SUGABABES are back! – Liz Collins photographs the album artwork for the original trio

Skims brings sexy back – Steven Klein photographs the SKIMS x Ludovic de Saint Sernin collaboration

Exclusive Penthouse Up for Grabs – Benjamin Monn Photographs Luxurious Interior Details for Omaze

150 Years of Heinz Ketchup – Stanley’s Post Retouches Anniversary Campaign by Wieden+Kennedy London

Maison Marsil Cologne - Creative Space, Hotel Bar and Fireplace Lounge for Meetings, Workshops and Creative Teams

Rafael Pavarotti. Photographer – a major retrospective of this creator of dreams, on view at the Musée des Arts Décoratifs in Paris until May 2, 2027

Nadav Kander shoots the album cover for the latest Peter Gabriel's Album

'All there is.' – Thomas Juul photographed the Dynaudio campaign for Scandinavia

Anne Menke Photographs the Kids & Baby Collection for New York-Based Label Soor Ploom