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Upfront : KRASSFIT jogging trend, on a rollercoaster ride for TELEKOM, OCCHIO, GRANINI Lemonade, Swiss European Athletics Championship for UBS and personal eyewear images
PHOTOGRAPHY · 05.08.2014

Upfront : KRASSFIT jogging trend, on a rollercoaster ride for TELEKOM, OCCHIO, GRANINI Lemonade, Swiss European Athletics Championship for UBS and personal eyewear images

‘Stamina, strength, team spirit and will power. – There are no limits!” – these are the words of KRASSFIT Challenge, the new running craze in the USA, which reminds us more of a boot camp than a type of sports. And Jan Eric EULER had to champion a couple of cross-country challenges himself… and in the end he got a bit muddy too. “All the same, he had a lot of fun”, his agency upfront photo & film comments. GoSee presents a selection of images from the mud fight.

Photographer Jan Eric EULER shot a fast paced campaign for Deutsche TELEKOM’s prepaid package. He hopped on a rollercoaster armed with a camera, shooting on a loop… along these lines he joined forces with agency DDB-Tribal to shoot the selfie image. Senior AD: Malte Timm, Junior AD: Karolin Berndt and in Art Buying: Ulli Saftig. The models hair was left to fate and the elements, Sabrina Aigner applied make-up and Stephanie Canisius styled the outfits.

Joy, Energy, Quality, .... Client OCCHIO’s work could have been approached a little more calmly. We have attached the ‘light is…’ images that Jan Eric EULER shot for the designer lamps brand, with their effects laid bare in XL format on GoSee.

Liquid specialist Christian LOHFINK joined forces with agency Jung von Matt Spree on a campaign shoot for compact camera NIKON 1. The camera’s quick as a flash focus can capture DSLR quality images even when in motion. Marc Isken was the Creative Director with Art Director Christian Kies.

Christian LOHFINK shot three refreshing images for GRANINI’s lemonade. The supervising agency was thjnk with Mathias Wilke and the ever so charming Susi Kastner-Linke in Art Buying. Effektiv Team was in charge of the ice, fruit and fresh appeal.

As the official partner of the European Athletics Championship in Zurich, UBS Bank commissioned Jonathan HEYER to produce portraits of Switzerland’s athletes and medal hopefuls, including Mujinga Kambundji, Nicole Büchler and Linda Züblin. We’ll keep our fingers crossed.

Credits

Client
KrassFitDeutsche TelekomOcchioNikonGraniniUBS
Production
Lunik
Usage
campaign1 campaignEM 2014 campaignpersonal work
Advertising Agency
DDB TribalMartin et KarczinskiJung von Matt/ SpreethjnkWirz Werbung AG
Creative Director
Marc IskenMathias Wilke
Art Director
Malte TimmChristian Kies
Art Buyer
DDB Group Germany, Ulli Saftigthjnk, Susanne Kastner-Linke
Styling
Effectiv Team
Make-up
Sabrina Aigner
Location
Nordstern Studio
Photographer
Jan Eric Euler c/o upfront photo & filmChristian Lohfink c/o upfront photo & filmJonathan Heyer c/o upfront photo & film* Nordstern Studio c/o upfront photo & film
Athletes
Mujinga Kambundji, Nicole Büchler, Linda Züblin

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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