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PHOTOGRAPHY · 11.12.2025

TONIES with global packaging campaign by Miriam Lindthaler c/o UPFRONT Photo & Film

For the new global campaign of TONIES, Miriam Lindthaler c/o UPFRONT Photo & Film GmbH took on both photography and directing. The visuals for the next generation of the much-loved Toniebox - the intuitive, child-friendly audio system operated through collectible figurines - capture children in authentic, lively and occasionally mischievous moments. Shot with a documentary sensibility and a refined emotional touch, the campaign highlights spontaneity, imagination and the joy of listening.

Production was handled by ANNE&PAULA, with styling by Schmizzi Schmidt, hair & make-up by Chiho Schwarzer, and set design by Elisabeth Egtermeyer.

Miriam will be available for bookings in Cape Town starting January.

Credits

Client
Tonies
Production
ANNE&PAULA
Usage
Toniebox 2 global packaging campaign
Styling
Schmizzi Schmidt
Hair & Make-up
Chiho Schwarzer
Set Design
Elisabeth Egtermeyer

Featuring

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

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