It’s always sunny in Barcelona. BAM photographed the new HYUNDAI i10 campaign in the Spanish metropolis for Innocean Worldwide with Creative Director Anna Berlin. Production was in the hands of GoSee member FALCA. Styling was taken care of by Natalie Schneider with hair & make-up by Katharina Nitzpon c/o NINA KLEIN AGENCY.
The result is a laid-back and sunny mix of transportation & people which perfectly stages the i10 and whets the appetite for more. Part 2 #shotbybam is coming soon on GoSee.
Ben and Martin, aka BAM, are a German-based duo of photographers and directors specializing in high-end automotive & lifestyle campaigns. Their exuberant images reflect the duo's own high energy and never betray the expertise and planning that goes into each shoot, appearing instead spontaneous and relaxed.
Their dual approach makes all the difference. BAM operate as a synchronized creative powerhouse, capturing multiple perspectives at once while always looking beyond the obvious.
It’s a seamless workflow of parallel shooting in real time, shaped by a refined rhythm developed across countless productions, ensuring no missed moments and a consistent look and feel throughout stills and motion. The result is simple: a luxury of excess.
Movement and light are consistent tools in BAM’s skillset, along with a clear admiration for candid portraiture and a snapshot aesthetic. The Duo seamlessly blend photography, direction, CGi & Ai to create cinematic visual worlds and outstanding campaigns.
They work worldwide with clients such as BMW, Mercedes-Benz, Kia, Volkswagen, Hyundai, Mazda, Ford, and Audi.
GoSee : benandmartin.com
