American actress and entrepreneur Jessica Alba is the star of the "That's Love, Perfected" campaign for renowned New York jewelry house GABRIEL & CO.
Jessica Alba was photographed and filmed for the campaign by Cristian Hunter.
For the "That's Love, Perfected" brand campaign for Gabriel & Co., the family-owned jewelry company, founded in 1989, is using a celebrity as its brand ambassador for the first time.
The campaign, set against the urban backdrop of New York City, captures fleeting, authentic moments of everyday life. The goal is to position elegant fine jewelry (such as the Bujukan collection shown) as an integral part of daily life and an expression of personal milestones.
For Jessica Alba, jewelry is less about its pure material value or appearance, but rather about what the pieces represent. For her, jewelry is a visual reminder of life's milestones and loved ones.
“I’ve always believed the things closest to your skin should be the most honest. These pieces are made with care.” - Jessica Alba
After stepping down as Chief Creative Officer of The Honest Company, which she founded, in 2024 to pursue new projects, Jessica Alba retains a seat on the wellness company's board of directors. And to further her acting career and media projects, she has just signed an exclusive contract with the Hollywood agency CAA (Creative Artists Agency).
Gabriel & Co. is a leading American jewelry company based in New York City, founded in 1989 by brothers Jack and Dominick Gabriel. The sons of a master jeweler, originally from Lebanon, built a brand that is now among the most successful and beloved fine jewelry houses in the United States.
What began as a modest New York workshop has, over the course of more than 35 years, grown into one of the most prestigious brands in the international jewelry market. The foundation of Gabriel & Co. rests on a clear vision of the founding brothers: to create luxurious fine jewelry that effortlessly integrates into the everyday lives of modern women and men, rather than waiting in a safe for rare occasions.
In addition to a highly successful bridal and engagement jewelry segment, Gabriel & Co. has made a name for itself primarily with its fashion lines: The Bujukan collection, celebrated in the campaign and inspired by the Balinese art of subtle persuasion (Bujukan), is characterized by its array of golden spheres and orbs. The circles and orbs symbolize the inner strength and resilience of women. The flexible bangles, lariat necklaces, and earrings are prime examples of the art of stacking and individual layering.
Jessica Alba was styled by fashion stylist Ariella Masjedi. Celebrity makeup artist Daniel Martin was responsible for the glamorous yet natural makeup, while Jennifer Yepez styled the hair. Produced by Isabel Scharenberg.
Cristian Hunter is represented by the Munich-based agency Kristina Korb.
GoSee : gabrielny.com
