For SONAX, photographer and DOP Jan Eric EULER c/o UPFRONT traveled to the rugged landscapes of Iceland to showcase the Jeep Wrangler Rubicon in striking visual style. The Rubicon embodies the core Jeep DNA – built for challenging terrain, with impressive traction, ground clearance, off-road capability, and confident water fording.
Set against the backdrop of Iceland’s powerful natural scenery and combined with technical performance, the resulting imagery captures the brand values of SONAX in a compelling way – with a strong sense of adventure and resilience. (Creative Direction: Peter Dippel, Production: Christoph Merzenich).
SONAX has been supporting car enthusiasts and professionals alike whenever it's about achieving the perfect appearance for their vehicle – with a brand history that dates back to 1903.