To present the potential of solar power systems in an understandable way, the 360° information campaign ‘Solar Pays Off’ has just been launched in Berlin by the agency the Foundry. Lars BORGES c/o EMEIS DEUBEL was commissioned with photographing the campaign motifs on the rooftops of Berlin.
To achieve the goal of 25 percent of electricity in Berlin from solar energy by 2035, things need to be speeded up. That’s where the new information campaign comes in which Franziska Giffey, Senator for Economics, Energy and Public Enterprises, presented this May in Berlin together with the Berlin-based creative agency Foundry GmbH at Futurium.
Responsibility on the agency side was in the hands of Lea Kutz, Frederik Samuel, Lilli Kahana, Ruben Lopez Mata, Phila Helen Oppel, Amy Hien, and Jonas Elbert.
