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SEVERIN WENDELER : ‘To What Remains.’, Maximilian MOTEL photographs the campaign for HOLSTEN Beer as well as employee portraits for ‘The People Behind Holsten’ plus ACURA NSX TYPE S, and the personal project ‘FALL IN LOVE, NOT IN LINE’
FILM · 14.09.2021

SEVERIN WENDELER : ‘To What Remains.’, Maximilian MOTEL photographs the campaign for HOLSTEN Beer as well as employee portraits for ‘The People Behind Holsten’ plus ACURA NSX TYPE S, and the personal project ‘FALL IN LOVE, NOT IN LINE’

Holsten Brewery AG is a beer brewing company founded in 1879 in the former Holstein city Altona. Since 2004, it has belonged to Carlsberg A/S and has its administrative offices on Holstenstraße in today’s Altona-North district of Hamburg. The brewery is in Hamburg-Hausbruch.

“Our classic beer combines the Nordic character of our hometown Hamburg in its refreshing smooth bitter taste.” HOLSTEN says proudly about the company’s beer brand. The new campaign was photographed by Maximilian MOTEL c/o SEVERIN WENDELER. The executive agency was la red with CD Thomas Schmiegel and AD Mareike Kalhöfer-Köchling.

And Holsten wouldn’t be Holsten without the men and women who work there : “Because their experience and their passion make them the beating heart of the brewery. Some have been with us for more than 30 years, many of which in the third generation. For them, Holsten is more than just an employer and the knight far more than a logo – it stands for identity. We spoke with several employees about it. Read their stories here.”

The portraits to the stories are also by Maximilian Motel c/o Severin Wendeler ‘YNG TLNTD HNGRY’. GoSee : holsten-international.com & severinwendeler.com/yth/motel

ACURA NSX TYPE S – photos by Anton WATTS c/o SEVERIN WENDELER.

‘FALL IN LOVE, NOT IN LINE’ – photography & motion by Anton WATTS c/o SEVERIN WENDELER.

Credits

Director
Anton Watts c/o Severin Wendeler
Production
Ink & Oranges
Advertising Agency
la red
Creative Director
Thomas Schmiegel
Art Director
Mareike Kalhöfer-Köchling
Hair & Make-up
Lucy Crawford
Photographer
Maximilian Motel c/o Severin WendelerAnton Watts c/o Severin Wendeler

About Midas Retouching

Midas Retouching is a London-based creative post-production studio specialising in high-end retouching, CGI and AI-powered image creation. For more than 20 years, the team has partnered with leading brands, photographers and agencies to deliver exceptional visual content where craftsmanship, consistency and attention to detail are paramount.

Combining technical expertise with creative excellence, Midas offers tailored solutions across the entire image production process - bringing ambitious ideas to life with what they call "The Midas Touch."

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