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RODEBJER S/S 2016 collection with artwork by illustrator Liselotte WATKINS c/o LUNDLUND
ADVERTISING · 23.03.2016

RODEBJER S/S 2016 collection with artwork by illustrator Liselotte WATKINS c/o LUNDLUND

Carin Rodebjer, Creative Director and founder of the Swedish label, commissioned Liselotte WATKINS to realize a collage print for the RODEBJER S/S 2016 collection.

The label on the cooperation: “Carin Rodebjer was also inspired by Liselotte Watkins and Watkins’ refined yet unpretentious world of aesthetics. The result of the collaboration – a striking, abstract color block print made from paper cut-outs transferred to a luxe washed silk – is a key component in the Rodebjer S/S 2016 collection. The original collage print uses a cut-out technique, where Watkins uses papers of rich and intense pigments that she cuts and layers to create richly patterned, modernistic collages. The technique is partly inspired by the iconic Cut-Outs by Matisse and also the works of iconic artists Sonia Delaunay, Carla Accardi and Wilhelm Wik.”

When Liselotte Watkins showed me her new work of paper cut-outs, I was once again immediately captivated by Liselotte’s unique eye for refined yet unpretentious aesthetics. I immediately wanted to translate the paper cut-outs into statement prints for the S/S 2016 collection. I love how the cut-out shapes are strong and soft at the same time and how they echo the techniques and aesthetic tradition of Matisse, Sonia Delaunay and Carla Accardi. I also love how the bold yet tactile shapes, printed on a delicate sand-washed silk fabric, drapes and falls on the body,” Creative Director Carin Rodebjer explains.

Liselotte Watkins lives and works in Rome and Milan. Her works have for years been showcased in magazines such as VOGUE, ELLE, La Republica, or L’Official Italia. Miu Prada was also quite impressed by Liselotte's works and used her illustrations for the Miu Miu S/S 2008 collection.

Credits

Client
RODEBJER
Photographer
Liselotte Watkins, photography by Henrik Blomqvist
Usage
The Block Printed Silk items featured on the Rodebjer SS16 runway show

About LUNDLUND

Founded by sisters Britta and Karin Lund in 1994, LUNDLUND is the top agency in Stockholm, Sweden.

Representing a number of Swedens most well-renowned and rewarded talents, LUNDLUND has successfully produced campaigns for a wide range of international brands.

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