Choose Category
Choose Location
RODEBJER SS16 Kollektion mit Artwork von Illustratorin Liselotte WATKINS c/o LUNDLUND
ADVERTISING · 23.03.2016

RODEBJER SS16 Kollektion mit Artwork von Illustratorin Liselotte WATKINS c/o LUNDLUND

Carin Rodebjer, Creative Director und Inhaberin des schwedischen Labels, beauftragte Liselotte Watkins mit der Umsetzung eines exklusiven Collage Prints für die RODEBJER SS16 Kollektion.

Das Label über die Zusammenarbeit : Carin Rodebjer was also inspired by Liselotte Watkins and Watkins’ refined yet unpretentious world of aesthetics. The result of the collaboration – a striking, abstract color block print made from paper cut outs transferred to a luxe washed silk – is a key component in the Rodebjer SS16 collection. The original collage print uses a cut out technique, where Watkins uses papers of rich and intense pigments that she cuts and layers to create richly patterned, modernistic collages. The technique is partly inspired by the iconic Cut Outs by Matisse and also the works of iconic artists Sonia Delaunay, Carla Accardi and Wilhelm Wik.

”When Liselotte Watkins showed me her new work of paper cut outs, I was once again immediately captivated by Liselotte’s unique eye for refined yet unpretentious aesthetics. I immediately wanted to translate the paper cut outs into statement prints for the SS16 collection. I love how the cut out shapes are strong and soft at the same time and, how they echo the techniques and aesthetic tradition of Matisse, Sonia Delaunay and Carla Accardi. I also love how the bold yet tactile shapes, printed on a delicate sand-washed silk fabric, drapes and falls on the body," so Carin Rodebjer, Creative Director.

Liselotte Watkins lebt und arbeitet in Rom und Mailand. Ihre Arbeiten erscheinen seit vielen Jahren in Magazinen wie VOGUE, ELLE, La Republica oder L’Official Italia. Auch Miu Prada zeigte sich begeistert von Liselottes Arbeiten und setzte ihre Illustrationen für die Miu Miu’s SS08 Kollektion ein.

Credits

Client
RODEBJER
Fotografie
Liselotte Watkins, photography by Henrik Blomqvist
Usage
The Block Printed Silk items featured on the Rodebjer SS16 runway show

Über LUNDLUND

Founded by sisters Britta and Karin Lund in 1994, LUNDLUND is the top agency in Stockholm, Sweden.

Representing a number of Swedens most well-renowned and rewarded talents, LUNDLUND has successfully produced campaigns for a wide range of international brands.

GoSee : lundlund.com

MORE News von LUNDLUND

MORE News aus der Kategorie: Advertising