Choose Category
Choose Location
Camelot by Antonio Citterio – Robert Rieger photographs the new sofa system for FLEXFORM
PHOTOGRAPHY · 09.09.2026

Camelot by Antonio Citterio – Robert Rieger photographs the new sofa system for FLEXFORM

The Camelot sofa system combines comfort with structural clarity. A defining feature is the striking hollow-profile frame that supports the backrests and armrests, lending the system its distinctive identity.

Photographer Robert Rieger captured the Camelot sofa system—designed by Antonio Citterio—for FLEXFORM. His images translate the collection’s elegance into an atmospheric visual world defined by natural colors, soft light, and a keen sense of space and material.

Through a presentation that is both high-end and inviting, Robert Rieger interprets FLEXFORM’s vision of modern, informal, yet timelessly elegant living.

A gentleman of design—Antonio Citterio, born in Meda in 1950, is an internationally renowned Italian architect and industrial designer. He is considered one of the leading figures in contemporary design and a key architect of the "Made in Italy" label.

Flexform is an Italian company based in Meda. Founded in 1959 by the Galimberti brothers, the firm designs, manufactures, and sells furnishings and accessories for both residential and public spaces.

Architect Antonio Citterio and the family-run company have collaborated continuously since the 1970s—an incredible span of over 50 years. Their masterpiece to date is undoubtedly the "Groundpiece" sofa, designed in 2001; it remains Flexform’s global best-seller.

Photographer Robert Rieger is represented by the agency EMEIS DEUBEL.

GoSee : flexform.it

Credits

About Emeis Deubel

Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.

GoSee : emeisdeubel.com

MORE news of Emeis Deubel

MORE news from our category: Photography