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Robert Rieger photographs for the US athletic country club chain Life Time in New York City
PHOTOGRAPHY · 13.01.2026

Robert Rieger photographs for the US athletic country club chain Life Time in New York City

Life Time is a US luxury health, wellness, and fitness brand known for its large sports resorts featuring pools, spas, classes, training facilities, tennis courts, and cafés. It positions itself as a "wellness country club," seeing itself as much more than "just" another gym.

Robert Rieger photographed the current campaign for Life Time in New York City.

Life Time, with over 185 clubs in the United States and Canada, was founded by Bahram Akradi in 1992, with the very first club opening in Brooklyn Park, Minnesota.

Life Time was acquired by the private equity firms TPG Capital and Leonard Green & Partners.

GoSee : lifetime.life

Credits

About Emeis Deubel

Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.

GoSee : emeisdeubel.com

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