The ELHO brand was founded in Munich in 1948 by master tailor Ludwig Hohenester. Last popular in the 1980s, it is now experiencing a revival – reinvented by re-founder Donald Schneider. The brand is focused on sport and performance, which is perfectly reflected in the collaboration with ‘King of Freestyle Skiing’, Andri Ragettli.
The spread featuring Andri Ragettli shown here was post-produced by RETOUCHED-STUDIOS for photographer Felix Krüger. “He’s a new type of athlete, a combination that I find that incredibly interesting. Plus, freestyle is one of the few sports where you can buy exactly what athletes are wearing in the race here afterwards and wear it anywhere, even in the city. Compared, for instance, to downhill skiers, who wear skintight ski suits with a logo that no one else can wear those in everyday life,” Donald Schneider tells fashionunited.ch.
According to Donald Schneider, the target audience consists of young adults aged 25 and older with an ‘urban background’, who also like spending time in nature and for whom ecommerce is the first choice..
GoSee : elhofreestyle.com
CREDITS
STARRING: ANDRI RAGETTLI @ANDRIRAGETTLI
CREATIVE DIRECTOR: DONALD SCHNEIDER @DONALDSCHNEIDERSTUDIO
PHOTO POST PRODUCTION: RETOUCHED-STUDIOS @RETOUCHEDSTUDIOS
ART DIRECTOR & PRODUCER: VALENTIN FLORIAN @VVALENTIN.F
PHOTOGRAPHER & VIDEO DIRECTOR: FELIX KRÜGER @FELIXKRUEGER
DOP: FREDERICK ILIANO @ILIANO_FILMS
DOP FOLLOW CAM: GIAN RAGETTLI @GIANRAGETTLI
PHOTO/VIDEO ASSISTANT: REBECCA DOLL @REBECCADOLL_PHOTO
STYLIST: CLAUDIA HOFMANN @CLAUDIAHOFMANNSTUDIO
VIDEO POST PRODUCTION: BEN FITZGERALD @BENFITZ
MUSIC: MR. GREEN @MRGREEN
SPECIAL THANKS: ALICE FIESELMANN, LAAX, MARIUS CADALBERT
The editorial ‘Wild Horses’ was photographed by Frederike Wetzels for SCHÖN! Magazine. The breakout stars, alongside models Farah Larah Laaridhi, Farah Hosni, Meriam Denguezli, Firas Ouali, and Yassin Welhazi, are the wild horses Rakki and Arraf.
Post production of the spread was in the hands of RETOUCHED-STUDIOS, Hamburg.
Art direction and fashion came from Sabine Berlipp, who styled the models in looks by La Flamme, Perfection, and Diesel, among others. Hair & makeup: Salima.
