L & K Saatchi & Saatchi India commissioned DARREN CAPP via DEU Creative to stage the RENAULT Scala. The campaign is aimed at a young urban professional target group, and the impressive locations around Delhi were selected for the production accordingly.
Darren Capp tells GoSee: “Since the car was only available on a single day, the three shots in the series were completed over an 18 hour time frame in the monsoon season. Luckily for us, each time it rained – and boy did it rain! – we had literally just pressed the shutter on the last frame of each of the shots. Our timing was perfect because just before its started to rain, the sun was shining and the sky was blue, exactly like it should be for a black car shoot.” We have the three motifs for you on GoSee.