Commissioned by JWT Melbourne, DARREN CAPP snapped the campaign for the launch of the new FORD EcoSport SUV. The briefing by art director Chris Hince and creative director Richard Muntz clearly stated: ‘to shoot the car in very tight places it could actually reach.’ Which Darren and team interpreted as literally squeezing the car in the most outrageous locations. Client FORD was happy, as they wanted to establish the car as ‘the transport choice for hip urbanites who seek out cool, new and unusual locales’. See the campaign here on GoSee.