“Melbourne has so much variety of locations that a car as cool as the 4Matic will never look out of place." transportation photographer DARREN CAPP tells GoSee. The proof of which can be seen in his photos of the stylish automobile in Melbourne's Docklands and side streets. Darren & his team used their local knowledge to scope out a contrasting series of settings that at once told the story of an urban runabout that's just as happy in small laneways reminiscent of old Europe to the very new architecturally bold cityscape of the Docklands precinct next to the Yarra river. Darren on the production: “In each location, the B-Class was sculptured using artificial lights balanced with the ambient of each setting.” We have the result for you on GoSee.
L & K Saatchi & Saatchi India commissioned DARREN CAPP via DEU Creative to stage the RENAULT Scala. The campaign is aimed at a young urban professional target group, and the impressive locations around Delhi were selected for the production accordingly.
Darren Capp tells GoSee: “Since the car was only available on a single day, the three shots in the series were completed over an 18 hour time frame in the monsoon season. Luckily for us, each time it rained – and boy did it rain! – we had literally just pressed the shutter on the last frame of each of the shots. Our timing was perfect because just before its started to rain, the sun was shining and the sky was blue, exactly like it should be for a black car shoot.” We have the three motifs for you on GoSee.
For the anxiously awaited TOYOTA Prius MY 2016, Saatchi & Saatchi Sydney commissioned transportation expert DARREN CAPP via his representative agency Katapolt.
Darren Capp on the shoot to GoSee : “The new Prius represents a more modern interpretation of the older shape where Toyota sees a younger audience as target market. With the car's environmental credential aspects uppermost in the idea behind the locations. A cool urban vibe was needed to capture this essence so locations in Sydney were chosen that reflected these ideals from the iconic Sydney Uni to the strong architectural shapes of the Botanical Garden seed bank – all locations that offer cutting-edge claims to environmental awareness.”
And comments on the shoot timing: “Late afternoon or earlier evening spots were chosen to both shape the car and to bring forward the fresh 'just new' ideals of the technology behind the Prius.” We have the result for you on GoSee.
BMW booked photographer DARREN CAPP with an update of the X3 model. Striking urban scenery was the name of the game and that with only one protagonist: the BMW X3. “Set amongst the modern architecture that Melbourne has to offer in Docklands with a late evening glow in the sky, the cars took on the smooth yet complicated reflections of their surroundings.” Darren Capp tells us. Perfectly calculated reflections in combination with hard direct, frontal light are the secret ingredients for the successful staging of the X3'S strengths. We have the motifs from Down Under for you on GoSee.