L & K Saatchi & Saatchi India beauftragten DARREN CAPP via DEU Creative mit der Inszenierung des RENAULT Scala. Die Kampagne zielt ab auf das jung-urbane, berufstätige Klientel, entsprechend wurden beeindruckende Locations rund um Delhi für die Produktion ausgewählt.
Darren Capp zu GoSee: "As the car was only available on a single day the three shots in the series were completed over an 18 hour timeframe in the monsoon season. Luckily for us, each time it rained - and boy did it rain! - we had literally just pressed the shutter on the last frame of each of the shots. Our timing was perfect as prior to it raining the sun was shining and the sky blue, exactly as it should be for a black car shoot." Die drei Motive für Euch auf GoSee.