This summer's sports highlight is undoubtedly the World Cup. And that not completely without the help of the Austrians. For online betting provider bet-at-home, GoSee member FRIENDLY FIRE realized TV short spots, featuring the participants in the form of Russia's typical matryoshka dolls. And, of course, a streaker has to be in there too. For print, online and TV, all 34 participating nations were illustrated like the classic souvenir by Klemens Kubala.
Interesting from a production perspective was the use of a game engine to realize the TV spot. More about that from Roman Saravia, CG Supervisor and Partner of Friendly Fire: “With such a large number of figures to animate, the advantage of the game engine was being able to see changes right then and there in the final quality in real time without rendering. Which is a total game changer when it comes to flexibility and speed for productions of this kind.” So, let the games begin!
Creative responsibility was in the hands of Gantnerundenzi, according to them the first and only advertising agency in Austria, where clients are supported and consulted directly from creatives.
Friendly Fire is a 3D concept and production house. We are specialized in 3D animation, character design, visual effects, video production, motion graphics, and post production. Friendly Fire was founded in 2004 in Vienna by Klaus Fekesa, Roman Saravia and Thomas Schmid. "We tell stories that captivate and fascinate people. In order to accomplish this goal and bring fantastic ideas to life, 3D animations are our main tools. This fascination and this passion to be creative motivate us."
