In close cooperation with the 3D artists from Atelier Martini & Flavio Albino, photographer Jan KRIWOL c/o PHOTOBY&CO shot the new visuals for the fresh market launch of ADIDAS Deerupts sneakers. "The latest shoe from Adidas Originals relies not on the appearance of the brand’s iconic three stripes, but rather another motif significant to the sportswear behemoth: the grid." we learn from ADIDAS on the new shoe presented to the general public at the beginning of April in Paris. Go & See : adidas.de/deerupt
CREDITS
Client: Adidas Originals
Agency: Tailor Made PR
Art Direction: Pati Bielańska
Models: Żabson, Lila Janowska, Zulu Kuki, Agnieszka Stachurska, Helena Konkol, Karolina Meschino
Retouch & Post Production: Space
Lighting Assistant: Szymon Goslawski
3D: Atelier Martini & Flavio Albino
Photography: Jan Kriwol c/o PHOTOBY&CO
We bring you on GoSee three illustrations for the client VAN CLEEF & ARPELS by Peter TARKA c/o PHOTOBY&CO, finished off with animations by JVG.
"Take a look at how these classic Mark Gmehling characters were used in a McDonald’s campaign. Such a great concept with excellent attention to detail!" PHOTOBY&CO exclaims about the work of artist and graffiti fan Mark GMEHLING. The client was McDonald’s, and on the job from the executive agency TBWA Shanghai were Creative Leader Nils Andersson, Executive Creative Director Ronnie Wu, Creative Director Frank Marinus, Associate Creative Director Siwen Bao and Art Director Eve Roussou. Mark started his career as a sprayer back in 1988 in Dortmund – today his illustrations and animations are sought after worldwide. Want to know what painting by numbers means for Mark? Take a look at his interview about his work on: markgmehling.weebly.com/about
Viktor&Rolf by Adrian&Gidi x Televisor. Analog meets digital. An A/D production.
Analog/Digital is proud and excited to have initiated a collaboration between Adrian & Gidi and Televisor, opening a new door to endless possibilities and pushing the boundaries of traditional techniques.
The goal was to create a beautiful and whimsical short clip of a visual handcrafted by Adrian&Gidi for the launch of Flowerbomb Bloom, one of Viktor&Rolf ’s new fragrances.
The challenge was to bring opposite worlds together – on one side – delicate handcrafted paper flowers, on the other microchips and software.
For Marcin Sławek, one of the lead animators from Televisor, it was crucial to make sure Adrian & Gidi’s intricate paper flowers were brought to life in a way that does not compromise the natural feeling of Adrian&Gidi’s images. Televisor created 3D paper flowers which had to keep the unique characteristics of paper when put in motion. “In the end, we managed to create something very natural, almost analogue, using digital tools” says Marcin Sławek. “It feels natural and elegant in a way we hardly could have achieved when animating a real paper set with flowers.” Adrian Woods concludes.
BLUE-ZOO Productions Ltd. is a UK-based computer animation studio founded in 2000 by Adam Shaw, Tom Box and Oli Hyatt. Blue Zoo has a strong creative ethos and worldwide reputation for standout, high-quality animation and is renowned for making creatively playful CG characters. For over 18 years, they have been crafting high-quality animation for broadcast, commercials & online content from their London-based studio. Popular shows include Tree Fu Tom, Alphablocks, Q Pootle 5, Digby Dragon, Numberblocks and Go Jetters. The company operates from a studio in Fitzrovia, London, where they have a team of over 100 artists. ANALOG/DIGITAL is delighted to now represent multiple award-winning London-based animation studio – including several BAFTA*s. ANALOG/DIGITAL on their new artist: "They live and breathe their craft, continuously developing new techniques and styles to push the boundaries of what animation can do to entertain, educate and inspire." GoSee presents you the proof with their latest and entirely entertaining 2018 Show Reel. Find more works in her portfolio on Analog/Digital.
*BAFTA stands for British Academy of Film and Television Arts, the most important national film awards in the UK, and takes place each year in February in London since 1948.
