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FILM · 10.02.2020

PERFECTPROPS : Styling for the BMW I NEXT commercial ‘New Moments of Joy’ and a duel between equals – PORSCHE commercial ‘KLAAS vs.TAYCAN’ for FLORIDA advertising, plus a Berlin editorial for 5 ELEVEN MAG

In the BMW I NEXT commercial which we present you here on GoSee, a couple gets a bit closer in an autonomously driven car – without having to pay attention to traffic outside the electric vehicle. Styling was in the hands of FRANK WILDE c/o PERFECTPROPS, and it was directed by Rad-Ish, aka Moritz Friedel and Christoph Chrudimak.

Daniella PETROVIC c/o PERFECTPROPS was in charge of styling of presenter Klaas Heufer-Umlauf in the new PORSCHE commercial ‘KLAAS vs.TAYCAN’. It was directed by Marc Bethke, DOP was Pascal Rémond, and Executive Producer was Tim Sproten with Producer Sophie Ulrich.

“The eighties are back, and we head to West Berlin, the perfect place to recapture the romance and cool nonchalance of the era. Leonie Otto is shot by Dianne Betties in this retro-tinged fashion editorial blending past and present. This time around, the new-season resurrection errs on the side of subtlety and is so much more wearable, with brands Andrew GN, MSGM, Stine Goya Essentiel Antwerp, and BA&SH giving us new contemporary shapes and silhouettes to fall in love with...”  DANIELLA PETROVICS c/o PERFECTPROPS took care of styling for the spread.

Credits

Director
Rad-IshMarc Bethke
Client
FLORIDA Reklame
Model
Leonie Otto
Photographer
Diane Betties

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GoSee : perfectprops.de

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