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POST PRODUCTION · 25.04.2019

'People first' fordern E.V.A und VOLVO CARS - der Onlinespot zur tollen Initiative von RAJDARN ELDORADO und PETER TÖRNESTAM, beide Artists c/o CHIMNEY GROUP, für Euch auf GoSee

"Cars should protect everyone. Some people are less safe on the road than others. That’s why it’s time to share more than 40 years of safety research – to make cars safer for everyone. Not just the average male. When a woman steps into a car to drive, she assumes she’s safe. Yet in 2019, most automakers still produce cars based exclusively on data from male crash test dummies. For this reason, women run a higher risk of getting injured in traffic than men.

But not in a Volvo. Our Accident Research Team has compiled real-world data since the 1970s to better understand what happens during a collision. What Volvo sees is that women and men appear equally in this data. Which is why we believe they should be equally represented in testing. With the E.V.A. Initiative, we are sharing the results of more than 40 years of research. By letting everyone download this, we hope to make every car safer. Because at Volvo, we will always put people first." so lesen wir auf der Seite von VOLVO.

CHIMNEY über RAJDARN ELDORADO: " With 6 years of film studies and 5 years in the vfx industry Rajdarn has a great feeling for visual storytelling mixed with technical know-how. This makes him an excellent problem solver and sounding board, keen to sink his teeth into every challenge presented to him. With an eye for detail and a great passion for his craft he’s dedicated to each project that crosses his desk. Through his career Rajdarn has worked with numerous directors and brands on critically acclaimed and award winning projects including an Emmy nomination."

Über PETER TÖRNESTAM erfahren wir von Chimney : "Peter Törnestam was born in Stockholm, Sweden in 1963. He started in the film industry 1986 as a video assistant and went from copying, checking and delivering VHS feature films to Telecine grading (film to video) via Telefilm. He then went on to become a non linear editor/compositor at MEKANIKEN post-production for 7 years, working in Quantel Editbox and later Quantel Henry, ended up in Autodesk FLAME and more advanced compositing with bigger projects and international projects. April 2003 he started as senior VFX artist at CHIMNEY. Working with bigger projects, clients and gaining notoriety and awards. In 2016, he moved to Santa Monica, California to help start up the Chimney LA office. He is now back in Stockholm and is looking forward to new challenges."

Regie beim tollen Spot führte Laerke Herthoni, Agentur war Forsman & Bodenfors und Postproduktion by CHIMNEY.

volvocars.com//////cars-safe-for-all

Credits

Director
Laerke Herthoni
Produktion
Newland
Advertising Agency
Forsman & Bodenfors
Post Production
Chimney Group
Online
Rajdarn EldoradoPeter Törnestam

Über Chimney Group

BOUTIQUE THINKING WITH GLOBAL POWER With new offices in emerging markets, our services have greatly expanded. In addition to post-production, our services also include production, editorial, sound design, live events, content distribution, performance analytics and content strategy. We are able to cater to all of our clients’ needs by utilizing the entire company’s skills and resources worldwide, regardless of where the clients are located. As a result many of our clients have been working with us for more than 10 years.
  A PEOPLE’S COMPANY For over 20 years, we have crafted award-winning stories and campaigns for the world’s most recognized brands, and received recognition from the Academy (Oscars), BAFTA, Cannes Lion, Palme d’Or, Sundance, Berlinale, PromaxBDA, among many others. Chimney employs more than 300 people globally and is privately held by 35. Our vision is to create world without boredom. We believe that those who work with us are passionate about what they do, which is why Chimney is owned by the team.
  THE STORY In the early 1990’s, Henric Larsson, Chimney’s Founder, began working as a producer on TV show trailers. As a computer nerd since the age of 11, he was immediately hooked by post-production and began learning more about what inevitably would inspire the direction of his career. While working at MTV on the reality show Real World Henric saw an opportunity. In 1995, as one of the first post-production companies in northern Europe, Chimney finally opened its doors in Stockholm. Business quickly took off and Chimney’s reputation soon spread across Europe. An increasing number of clients no longer went abroad for post-production services. Instead, international clients began flying in to Stockholm for Chimney’s services. As a result of the success, new offices in local markets were established. Today, Chimney has a global footprint with over 400 employees at 14 offices in nine countries around the world.

GoSee : chimneygroup.com

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