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POST PRODUCTION · 11.07.2019

Wake up, wake up, wake up, wake up... Madonna's new song 'God Control' with VFX support from Chimney Group Stockholm

“Everybody knows the damn truth

Our nation lied, we lost respect

When we wake up, what can we do?

Get the kids ready, take them to school

Everybody knows they don’t have a chance

To get a decent job, to have a normal life...”

The CHIMNEY Stockholm office was responsible for the complete sound design and VFX for Madonna's newest music video 'God Control'. The video has, not entirely unexpected, chalked up some 3.8 million clicks throughout the Net and has sparked a bit of controversy with its explicit imagery. The video was directed by Jonas Åkerlund, who had the honor of realizing the 'American Life' video for the Goddess of Pop back in 2003.

'God Control' was just released on Madonna’s 14th studio album entitled MADAME X. The song, similar to 'I Rise', is themed upon the catastrophic gun control policy in the United States. Featured on the track alongside a volley of gunfire, a typewriter and Madonna is also the Tiffin Children’s Choir, consisting of more than 80 children from Kingston.

Although the opening sequence establishes New York as the setting, the club scenes were filmed at the historic Globe Theatre in Los Angeles. In an interview with people magazine, Madonna shares the following about her song : “Seeing the reality, and the brutality of things makes you wake up. This is really happening. This is what it looks like. ‘Does it make you feel bad? Good, ’cause then maybe you will do something about it.”

About – Madame X is a secret agent. Traveling around the world. Changing identities. Fighting for freedom. Bringing light to dark places. She is a cha cha instructor, a professor, a head of state, a housekeeper, an equestrian, a prisoner, a student, a teacher, a nun, a cabaret singer, a saint, a prostitute... GoSee : youtube.com

Credits

Artist
Madonna

About Chimney Group

BOUTIQUE THINKING WITH GLOBAL POWER With new offices in emerging markets, our services have greatly expanded. In addition to post-production, our services also include production, editorial, sound design, live events, content distribution, performance analytics and content strategy. We are able to cater to all of our clients’ needs by utilizing the entire company’s skills and resources worldwide, regardless of where the clients are located. As a result many of our clients have been working with us for more than 10 years.
  A PEOPLE’S COMPANY For over 20 years, we have crafted award-winning stories and campaigns for the world’s most recognized brands, and received recognition from the Academy (Oscars), BAFTA, Cannes Lion, Palme d’Or, Sundance, Berlinale, PromaxBDA, among many others. Chimney employs more than 300 people globally and is privately held by 35. Our vision is to create world without boredom. We believe that those who work with us are passionate about what they do, which is why Chimney is owned by the team.
  THE STORY In the early 1990’s, Henric Larsson, Chimney’s Founder, began working as a producer on TV show trailers. As a computer nerd since the age of 11, he was immediately hooked by post-production and began learning more about what inevitably would inspire the direction of his career. While working at MTV on the reality show Real World Henric saw an opportunity. In 1995, as one of the first post-production companies in northern Europe, Chimney finally opened its doors in Stockholm. Business quickly took off and Chimney’s reputation soon spread across Europe. An increasing number of clients no longer went abroad for post-production services. Instead, international clients began flying in to Stockholm for Chimney’s services. As a result of the success, new offices in local markets were established. Today, Chimney has a global footprint with over 400 employees at 14 offices in nine countries around the world.

GoSee : chimneygroup.com

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