The Samsung Winter Olympic Team '26 brought together 68 athletes from 17 countries competing in both Olympic and Paralympic sports. Each member of Team Samsung Galaxy was selected based on their personal story—a story that embodies openness on and off the field.
Florian Bison photographed some of the athletes for the Samsung Olympic campaign shown here.
First introduced at the 2024 Olympic and Paralympic Winter Games in Paris, the theme returns to the Games, reflecting Samsung's belief that with openness, anything is possible. Team Samsung Galaxy will share this message with fans worldwide by sharing personal stories that demonstrate how openness shapes their lives and careers.
“Athletes and fans are at the heart of the Olympic and Paralympic Games, and Samsung is proud to help bring them closer together and make moments more connected — from how athletes share their journeys to how fans experience the Olympic and Paralympic Games,” Sophia Kim, VP and Head of Experience Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics.
Florian Bison is represented by the agency EMEIS DEUBEL, Berlin.
