'My Ship' for TUI CRUISES is a cross-medial campaign from Kolle Rebbe, which defines a new premium segment when it comes to cruises – all with a new positioning, new claim and new look. My Schiff is “A class for me.” The new production is themed upon interesting destinations, the big sports, wellness and a culinary art selection paired with the excellent service of My Ship. NU PROJECTS supported the shoot.
'We don’t work for Metro' – the teaser for the global brand campaign created by Serviceplan is a conscious decision. With the campaign, shown in 22 countries, Metro wants to flex its problem solver skills, with an eye only for the interests of its customers. For which the new brand claim is the perfect fit: Your Success is our Business. GoSee member NU PROJECTS supported the production of the print motifs and the commercials.
