Marija Mihailova c/o EMEIS DEUBEL photographed the new BROTHER campaign, which is being rolled out across 15 European countries to present the company’s inkjet printers for small businesses and home-office users. Captured in parallel with the TV commercial, her fresh visual language brings exactly the boldness and lightness that lie at the heart of the message: Brother inkjet printers offer “More Time to Live” – because when work gets done faster and more reliably, there’s more room for the things you truly love.
The campaign was developed at Brother’s European headquarters in Manchester, with DEPT® as the lead agency for creation and media. “More Time to Live” reflects today’s growing need for a healthy work-life balance. Each story contrasts typical office scenarios with playful, unexpected hobbies, showing how the reliability and speed of Brother inkjet printers give people more freedom for what really matters outside of work.
“The world of printer advertising is usually neither bold, funny, nor culturally relevant. We wanted to change that. By celebrating the quirky and wonderful ways people spend their time after work, we highlighted Brother with a message everyone can relate to: these printers simply work – so you can get back to living,” says Tina Blech, Creative Director at DEPT®.
