To increase the brand awareness of KROMBACHER's pale ale, the spectacular advertising campaign is entering the second round with its charming brand ambassador Matthias Schweighöfer. "Pale. Open. Excited." Is Kolle Rebbe's simple but clear message.
The requirements for the new campaign were not exactly undemanding: Be spectacular, loud and authentic, make the audience crave for Krombacher Pale Ale and, at the same time, explain its special taste. As the new lead agency, Kolle Rebbe mastered the challenge on 1 July, 2015 prior to the official start and created the successful debut of Krombacher's Pale Ale campaign. The print campaign presents the portrait of the charming actor as photographed by Marcus HOEHN.
The three-piece poster motif, which displays the headline as individual scenes to tell a story: Open a bottle of pale ale, take a swig – you're hooked. A simple message that hits the spot… a message the consumer understands and remembers immediately. Posters were shown at the end of May. In selected Cities, triple locations were chosen where all three of the poster motifs now hang.
The executive agency representatives were Stefan Kolle (MD Creation), Andreas Winter-Buerke (MD Advice), Ralf Poser (MD Strategy), Steffen König (CD Art), Christian Meyer (CD Text), Daniel Priess (Counseling).
