To increase the brand awareness of KROMBACHER's pale ale, the spectacular advertising campaign is entering the second round with its charming brand ambassador Matthias Schweighöfer. "Pale. Open. Excited." Is Kolle Rebbe's simple but clear message.
The requirements for the new campaign were not exactly undemanding: Be spectacular, loud and authentic, make the audience crave for Krombacher Pale Ale and, at the same time, explain its special taste. As the new lead agency, Kolle Rebbe mastered the challenge on 1 July, 2015 prior to the official start and created the successful debut of Krombacher's Pale Ale campaign. The print campaign presents the portrait of the charming actor as photographed by Marcus HOEHN.
The three-piece poster motif, which displays the headline as individual scenes to tell a story: Open a bottle of pale ale, take a swig – you're hooked. A simple message that hits the spot… a message the consumer understands and remembers immediately. Posters were shown at the end of May. In selected Cities, triple locations were chosen where all three of the poster motifs now hang.
The executive agency representatives were Stefan Kolle (MD Creation), Andreas Winter-Buerke (MD Advice), Ralf Poser (MD Strategy), Steffen König (CD Art), Christian Meyer (CD Text), Daniel Priess (Counseling).
The kitchen is and always has been a special place in the house. For SALON, the magazine on hospitality, dining culture and lifestyle, people photographer MARCUS HOEHN visited a creative duo in the center of their Berlin home: Piero Lissoni, Chief Designer and Art Director at Boffi, and his wife, Barbara Hickl, style and PR consultant at Hickl Vesting.
In the beginning, Ken Duken only worked out to prepare himself for his roles. Today, working out is a lifestyle for the actor, as he demonstrated for the FIT FOR FUN shoot. MARCUS HOEHN was still able to get a quiet portrait. Hair & make-up were done on set by Tricia Le Hanne in the production by Photo Editor Klas Neidhardt.
Adrian Ghenie feels at home on the battlefield of painting: when the Romanian shooting star artist paints, sparks start to fly. He loves solitude as well as the extremes. He showed his peaceful side in front of MARCUS HOEHN’s camera, who photographed him in his Berlin studio for ART magazine.
About - Adrian Ghenie (born 13 August 1977 , Baia Mare) is a contemporary Romanian painter. Between 1991 and 1994 the son of a dentist studied fine arts at the Arts and Crafts School in Baia Mare. He is a graduate of the Art and Design University of Cluj-Napoca (2001), where one of his teachers was Ioan Sbârciu. Adrian Ghenie lives and works in Cluj, Berlin, and London. In 2005, he co-founded Galeria Plan B[4] in Cluj, together with Mihai Pop, a production and exhibition space for contemporary art. In 2008 Plan B opened a permanent exhibition space in Berlin. His work has been widely exhibited in group and solo exhibitions, including at Tate Liverpool, San Francisco Museum of Modern Art and Fondazione Palazzo Strozzi in Florence. In June 2014 the painting 'The Fake Rothko' sold for £1,426,000 ($2,428,140). plan-b.ro//adrian-ghenie
