With a wonderfully edgy commercial, AHLENS presents the new Spring/Summer trends. LUNDLUND stylist Nike Fröhlin Felldin had the honor of digging deep into the styling box and cladding the models in the perfect outfits. It was directed by Sheila Johansson and produced by Newland TV Stockholm.
Nike Fröhling Felldin c/o LUNDLUND is not only known for her end product – styling – but in equal measure for her creative process, which includes intricately developed moodboards. Rather than being a mere conveyor of passing trends, she wants to focus on emotions, ideas and personalities, in this way enhancing the individuality of the person behind the clothes. Her research-based process often leads to an understated and elegant look, both when working with menswear and with womenswear. She is also the editor and co-founder of SPACE MATTERS, an online platform where female creatives in fashion can display and communicate their sources of inspiration. She has collaborated on advertising films for Volvo, and her list of other clients include H&M, HOPE Sthlm, Rodebjer, House of Dagmar and All Blues.
For the Swedish mail-order company ELLOS , Director Axel Filip LINDAHL c/o LUNDLUND realized two new spots which we present you here on GoSee. In front of the camera was Jeanne Damas – Parisian Instagram star, fashion designer and very welcome front row guest. Several more fashion films by the photographer and director are available via LUNDLUND.
When still life expert Daniel LINDH disappears into his studio, it gets loud. Windows break, bottles explode, and these luxury explosions are captured in beautiful photos. Water and liquids become abstract entities. Here on GoSee, we bring you three new spots realized by Daniel with his meticulous signature.
Still life photographer Daniel Lindh c/o LUNDLUND finds his inspiration in art, painting and sculpture. With a BA degree in Graphic Design from Royal Melbourne Institute of Technology in Australia, he worked for many years in the advertisement industry before turning his attention to photography. But, his deep understanding of design and art direction is evident also in his present profession. When asked to describe his aesthetics, Daniel Lind explained, “I always aim to create balance in my photographs. I like to refer to it as accomplishing symmetrical asymmetry – working with irregular shapes and objects to bring about a result that feels proportional and well-balanced.” His main focus areas for still life are cosmetics, fragrances, watches, beverages, and accessories. He works internationally, producing both with still and moving images for clients such as Gucci, Cartier and Christian Dior, as well as – on a regular basis – with Dolce & Gabbana. He also enjoys creating editorials, and has worked with magazines such as Dsection, Tush Magazine and Vogue Mexico.
