For more than 40 years, Larkin Street Youth Services has been helping young people experiencing homelessness build more stable futures. As part of a pro bono rebrand, the agency Turner Duckworth developed a new visual identity for the organization.
Wolfgang Zac was commissioned to create the photography for the project. Shot on the streets of San Francisco, the images place the young people at the center of the story - the very individuals the organization has been supporting for decades. The portraits bring a personal and authentic dimension to the new brand identity. Rather than relying on abstract messaging, they focus on individual stories, dignity, and hope.
"For more than 40 years, Larkin Street Youth Services has been helping young people experiencing homelessness build more stable futures. As part of a pro bono rebrand led by the team at Turner Duckworth, Wolfgang had the privilege of meeting some of them and photographing them on the streets of San Francisco. He is deeply proud to have contributed to this work and to support Larkin Street Youth Services as they step into their next chapter." - Turner Duckworth
Turner Duckworth is one of the world's leading branding agencies and is behind the brand identities of some of the most iconic global brands, including Coca-Cola, Amazon, McDonald's, Samsung, and Levi's.