Emotive, sporty, authentic – the design language of the new ŠKODA SCALA is strikingly modern. And the perfect visuals for it came from award-winning transportation specialist Kai-Uwe GUNDLACH, who photographed the campaign for the new model in Valencia, Benidorm and Alicante in Spain. The agency was Optimist Inc. Prague with CD Yann Fischels.
The style of photography by KAI-UWE GUNDLACH can be described as artistic and vibrant, masterfully pairing the spontaneity of his approach with intricate detail in post production. He intuitively finds unconventional perspectives of familiar motifs such as scenes in urban settings and landscapes. He presents his series ‘Balance’ here on GoSee, albeit in a new composition. Also on the team were the models Philipp Milojevic, Sadia Coudberto and Emmanuel Amorin, who were styled by Davor Jelusic.
