NU PROJECTS was in charge of production for the DURAVIT campaign with Director KAI-UWE GUNDLACH for Scholz & Friends – positioning DURAVIT as an emotional brand with design ambition and embracing the claim ‘Upgrade Your Everyday’. The campaign is based on aestheticizing everyday moments which in turn sharpens the eye for discovering the little things that make life special – from swimming to simply cutting flowers, according to the agency. Alongside brand values such as excellence, responsibility and well-being, design also plays a key role for the products of Duravit. The creative guiding principle of the campaign thus focuses on the everyday moments of life, which may even grant us a glimpse at beauty where we least expect it if seen from the right perspective.