NU PROJECTS with Producer Hannes Deter was in charge of production for the DURAVIT campaign with Director KAI-UWE GUNDLACH for Scholz & Friends – positioning DURAVIT as an emotional brand with design ambition and embracing the claim ‘Upgrade Your Everyday’. The campaign is aimed at aestheticizing everyday moments which in turn sharpens the eye for discovering the little things that make life special – from swimming to simply cutting flowers, according to the agency.
Alongside brand values such as excellence, responsibility and well-being, design also plays a key role for the products of Duravit. The creative guiding principle of the campaign thus focuses on the everyday moments of life, which may even grant us a glimpse at beauty where we least expect it if seen from the right perspective.
Philipp Weber, Creative Director Scholz & Friends Berlin: “Good design proves its value in everyday life. With the new campaign, Duravit invites us to discover the beauty in the little moments of life.”
DORNBRACHT stands for constantly rethinking living spaces with path-breaking designs. Over the past few decades, the brand has contributed in many different ways to changing the perception of the bathroom and kitchen as places of living culture. Meiré und Meiré have contributed to this evolution as a global lead agency since the early 1990s. DOP Joel Vila realized two commercials (VFX: Rasmus Walter), produced by NU PROJECTS.
