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Jung von Matt/craft : modern luxury for the new C-class by Mercedes-Benz, international re-launch for Jim Beam, Mercedes-Benz vans in action and taste campaign for Rivella Germany
POST PRODUCTION · 03.06.2014

Jung von Matt/craft : modern luxury for the new C-class by Mercedes-Benz, international re-launch for Jim Beam, Mercedes-Benz vans in action and taste campaign for Rivella Germany

Jung von Matt/Alster sought inspiration in the architectural style elements of famous architect Mies van der Rohe for the classic look of the new MERCEDES-BENZ C-class. Uwe Düttmann produced the footage, which JvM/craft edited in post-production and finished off with the inclusion of CGI parts.

Jung von Matt/brand activation developed the new international presence of the JIM BEAM product family in Hamburg. They worked with pack-shot and liquid expert Jörg Kritzer on the shoot. JvM/craft carried out the post-production and the central artwork finishing for all country variations.

Their colleagues from Lukas, Lindemann und Rosinski created the concept for several range pictures for the Transporter series by joint client MERCEDES-BENZ VANS, which they produced in collaboration with Olaf Hauschulz from JvM/craft. The car brand will use these pictures for classic print communication worldwide as well as a variety of adaptations and variations across all media.

What does RIVELLA taste like? Jung von Matt/Elbe is making us feel very intrigued and entices us to try it. The placement of the German activation campaign will be in 18/1 flights, on the Rivella.de website, on Facebook and various POS activities. Jörg Kritzer produced the pack-shots and liquids, while Klaus Merz was in charge of the people photographs.

Credits

Client
Daimler AGBeam GlobalRivella International AG
Advertising Agency
Jung von Matt/AlsterJung von Matt/brand activationLukas Lindemann RosinskiJung von Matt/Elbe
Creative Director
Jonas KellerDeneke von WeltzienJan Rexhausen
Art Director
Jan LohseAlexander GrappDennis MenschingMichael Hess
Art Buyer
Susanne NagelMadeleine von HohenthalKnut SimonsBianca Winter
Photographer
Uwe DuettmannJörg KRITZER c/o Grosser FotografenOlaf Hauschulz
Photographer 2
Jörg KRITZER c/o Grosser Fotografen

About Malte Rehde

Jung von Matt/craft produziert in Zusammenarbeit mit den Jung von Matt Agenturen und Fotografen kreative Werbe- und Kampagnenmotive für jede Art der Print- und Onlinenutzung. Zu dem Leistungsportfolio zählen Highend-3D-Visualisierungen (CGI), Postproduction (on-location) und internationale Prepress-Services.

In collaboration with the Jung von Matt agencies and photographers, Jung von Matt/craft produces creative advertising and campaign imagery for every kind of print and online use. Their service portfolio includes high-end 3D visualisation (CGI), post-production (on-location) and international prepress services.

GoSee : jvm.com

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