Jung von Matt/Alster travelled to Barcelona with Uli Heckmann and JvM/craft to capture new classic pictures for the current A-class and post them on location. The brand will use the images internationally across all markets and media. Teymur Madjderey snapped the beautiful behind-the-scenes impressions, which you can see here on GoSee.
Uwe Düttmann had three models in front of his camera: MIXTE, PRADO and MULTY by Ligne Roset for Jung von Matt/Alster. The pictures reflect the fashion style of the international campaign ‘Beautiful Statements’ and present the range of products from the current collection.
Young talent Amos Fricke captured the new Mercedes-Benz S-class Coupé as a personal work in pure one shots.
Photographer Amos Fricke on the shoot: ‘I like to work creatively with what’s already there. This requires a closer look and developing sensitivity for the whole picture and situation, the product, its design and materiality. You can use a normal car park exit as a natural yet complex light arrangement.’ The post-production team from JvM/craft certainly enjoyed this clean way of working – a nice contrast to their usual complex car compositions, which often include over 30 image pieces.
