JPPS CREATIVE PRODUCTIONS realized the new autumn campaign for VERY, featuring British actress Michelle Keegan. The production took place in a striking Paris location: an opulent 19th-century château inaugurated by Napoléon III, offering a grand architectural backdrop for the shoot.
The campaign was photographed by Buzz White c/o One Reps, whose modern editorial style presents the autumn collection in a fresh, warm, and accessible way. He was supported by DOP Ruaraid Achilleos, who oversaw the filmic component of the production. The visual mood draws on the historic setting: classical architecture, expansive interiors, and soft autumnal tones - a perfect match for the season’s collection.
Michelle Keegan collaborates with VERY through her own womenswear line for the online retailer. “I wanted my party collection to tap into that celebratory feeling, but with timeless shapes you can return to year after year,” she explains on very.co.uk.
The project was produced by JPPS CREATIVE PRODUCTIONS on behalf of the Seventy 7 Group - a seamless production bringing together fashion, location, and personality for a contemporary autumn campaign.
