To mark its 20th anniversary, ICON magazine unveiled its redesigned visual identity in its April 2026 issue. The 20th-anniversary cover is aptly titled: "New Look."
The cover shoot, directed by the photographer duo Kapturing, places US model Lindsey Wixson at the center of a cinematic scene. The imagery of the cover spread skillfully plays with the contrast between observing and being observed, employing both surprising moments and revealing glimpses of skin.
"To have been given the chance to contribute was a great pleasure. We had a lot of fun working alongside the talented photographer duo Kapturing to deliver this extraordinary fashion spread with cult model Lindsey Wixson." JPPS Creative Productions, Paris.
This issue also marks a turning point for the magazine, which, under the creative direction of Mike Meiré, has just undergone a visual relaunch - recognizable, not least, by the new, lowercase logo with a period.
“For some, it’s just typography. For me, it’s also a gesture. A reminder that cultural relevance today doesn’t lie in the next big promise, but in the art of looking more closely.” - Mike Meiré
Mike Meiré describes the new concept as a “gesture of refinement.” It’s less about the rapid consumption of trends and more about cultural relevance and depth. The magazine now sees itself even more strongly as a curator: Each page should function like an exhibit, breathing through white space and carefully placed images.
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