The American luxury interior retailer PIRCH is famous for the fact, that their customers take a shower in the show rooms or that they fry eggs in the appliance department, because the company’s motto is simple and obvious: 'try before you buy'. And just as matter-of-fact, several U.S. celebrities staged themselves in real life situations for the campaign shoot for the opening of the new large showroom in SoHo / New York in front of the camera of Liz VON HOENE c/o SEVERIN WENDELER. For instance, Best Age fashion icon IRIS APFEL, took a bubble bath for a motif, then simply stated: 'It’s just a store – like I am just an old lady'. The executive agency for the campaign, which is seen throughout New York city as well as in extensive social medial platforms, was Barker New York. Additional motifs with celebrities like Nate Berkus, Padma Lakshmi and Geoffrey Zakarian can be seen here on GoSee.
About - PIRCH. Kitchen. Bath. Outdoor. Joy. Experience the world’s most admired appliance, decorative plumbing, and outdoor brands, alive and performing like they would in your home. Shopping should be joyful, not stressful. That’s why at PIRCH, we start with the best price, guaranteed. Then we back it up with the only complete and comprehensive three-year warranty in the industry. pirch.com