With "Invest" for investment and "Terra" for earth in its name, Investerra AG, a young Swiss FinTech startup, aims to offer the Swiss population unrestricted access to renewable energy, regardless of budget. Investerra AG emerged from a project by SAK (St. Gallisch-Appenzellische Kraftwerke AG), a Swiss energy utility company. Investerra finances projects throughout Switzerland.
Patrick Salonen was commissioned to create three campaign motifs for Investerra for the agency Crossfive, led by Martin Wyss, which are currently featured on large-scale posters.
The implementation involved a mix of AI, CGI, and traditional post-production: "To ensure optimal adaptation options for the architecture, it was ultimately created from scratch in CGI and then rendered into the landscape motifs. This was followed by traditional compositing in Photoshop and the final color adjustments." Patrick Salonen, Post-Production.
GoSee : investerra.ch
