Patrick Salonen had the wonderful task of implementing the campaign idea from the Swiss advertising agency Agentur im Grünen for their client MISAPOR under the creative direction of CD Dominique Rutishauser. The campaign showcased typical application examples of MISAPOR's insulation material, which is made from recycled glass bottles.
The highlight of the campaign was the idea of depicting the mini-worlds in a glass bottle. The motifs will be presented, for example, as large-format prints at trade fairs or on Misapor's new website. To ensure creativity is not limited during the process and to be prepared for any necessary adjustments at any time, Patrick Salonen opted for a full CGI workflow.
For over 40 years, Misapor has been delivering customized solutions for a wide range of construction projects – from structural and civil engineering to gardening and landscaping, road and infrastructure projects, and numerous special applications. MISAPOR is a purely mineral product made from 98% recycled glass.
Every year, around 40,000 tons of waste glass are processed into foam glass gravel, which consists of pure secondary material. The result is a building material that is settlement- and weight-stable, frost-resistant, and maintenance-free – and: after its first use, it can be reused without additional processing.
