For DEUTSCHE BAHN AG and under the central coordination of Ogilvy Germany in Frankfurt, Patrick was in charge of post production of the print motifs for the climate protection campaign ‘Climate protection can also be quite simple’. The motifs were photographed by GoSee Member MICHEL JAUSSI. Responsible for realizing the campaign from the agency were CD Peter Strauss and AD Sergej Chursin (AB: Nathalie Hergenhan, Tanja Bornmann – from BO, Junior AB: Simone Kliesch).
With this campaign, DEUTSCHE BAHN AG would like to demonstrate that using railway services is climate friendly in so many regards. The motifs are on display at several railway stations as well as on the website of Deutsche Bahn. The main motif was also hung in an oversized format in close proximity to the headquarters of Deutsche Bahn AG on Berlin’s Potsdamer Platz.
Michel Jaussi
Geboren 1972 in Brugg.
Nach Schul-, Ausbildungszeit macht er sich 1992 als Fotograf selbstständig. Frühe Erfolge konnte er mit der Autofotografie in der Landschaft für Mercedes-Benz verbuchen. Offene und weite Landschaften sind seine Leidenschaft. Seine Arbeiten und Kampagnen finden wiederholt grosse Beachtung. Zu verschiedenen Themen realisiert er immer wieder freie Arbeiten. Grosse Erfolge durfte er bereits mit seiner neuen Serie zu den erneuerbaren Energien erfahren. Seine Arbeitsgebiete sind Landscape, Transportation, Architecture, Industry und Corporate. Michel Jaussi gehört zum Kreis der 200 Best Ad Photographers Worldwide by Lürzers Archive.
Michel Jaussi
Born 1972 in Brugg.
He works as an independent photographer since 1992 after his school and professional education. Very soon he achieved his first successes in the car photography for Mercedes-Benz. His passion is the photography of open and wide landscapes. His work achievements, including for advertising campaigns, have repeatedly attracted the attention of specialists. He regularly realizes free work on various subjects. His new series on renewable energies have already found impressive recognition.
His domains of activities are landscape, transportation, architecture, industry and corporate. Michel Jaussi is part of the circle of the 200 Best Ad Photographers Worldwide by Lürzers Archive.
GoSee : jaussi.com
