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Image Nation : JAGUAR XJ & XJR in photo and film, PUMA spot with Marco Reus and Sergio 'Kun' Agüero, VOLKSWAGEN Caddy campaign for Grabarz & Partner, MERCEDES-BENZ Hybrid C-Class subjets for Jung von Matt
PRODUCTION SERVICES · 26.08.2015

Image Nation : JAGUAR XJ & XJR in photo and film, PUMA spot with Marco Reus and Sergio 'Kun' Agüero, VOLKSWAGEN Caddy campaign for Grabarz & Partner, MERCEDES-BENZ Hybrid C-Class subjets for Jung von Matt

'Forever Faster' is also PUMA's image in its newest spot for the 'evoSPEED SL' soccer shoe where Marco Reus and Sergio 'Kun' Agüero were staged in a dark kicker duel. For the outfitter of the two players from Borussia Dortmund and Manchester United, there can only be one winner – the shoe – because 'Lightest is Fastest'. Service production was in the hands of IMAGE NATION, and Director Zak Davis and DOP Jayson Bosteder were responsible for wrapping up the film. Executive agency: Juliet Zulu.

Commissioned by Grabarz & Partner, IMAGE NATION produced the VOLKSWAGEN Caddy ‘Eco Profi’ campaign. The new models were photographed to match the expressive claims of GoSee member FRITHJOF OHM & PRETZSCH.

Carmaker MERCEDES-BENZ set its scope on building 10 hybrid models by 2017 in line with its new campaign slogan: 'Always green. No matter what color.'. The new motifs of the MERCEDES-BENZ C-class in the Plug-In Hybrid version were also produced by the IMAGE NATION team. Photos were shot by GoSee member JAN FRIESE for the executive agency Jung von Matt.

The British luxury car JAGUAR XJ was introduced for the first time in 1968 and kept the same silhouette until it was completely redesigned in 2009. IMAGE NATION was now also in charge of service production for the campaign motifs and commercial both for the JAGUAR XJ as well as the sport version XJR, which were launched with a fresh facelift and new functions. The photographer for the extensive automotive project was Richard Pardon under the direction of Al Clark.

Credits

Director
Al CrarkZak Davis
DOP
Jayson Bosteder
Client
VolkswagenJaguar XJ & XJ RPumaMercedes Hybrid
Production
Image Nation S.L., Jeronimo Pellicer HummelsheimFP CreativeJuliet Zulu
Advertising Agency
Grabarz & Partner Werbeagentur GmbHJuliet ZuluJung Von Matt
Model
Marco ReusSergio Kun Agüero

About Frithjof Ohm incl. Pretzsch

Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."

Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."

Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.

GoSee : frithjofohm.com

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