Currently on display throughout Germany: The new IKEA Sleep Weeks campaign, photographed by Miriam LINDTHALER c/o UPFRONT. As an expert in home life, IKEA is also an expert in good sleep and wants to ensure everyone can sleep better. (Agency: thjnk | Creative Direction: Stephan Nürge | Art Buying: Laura Früchtenicht, Set: Kirsten Garbade | Styling: Elisabeth Egtermeyer | Post: Andreas Doria | Edit: Tobias Beul).
For the international YOTO campaign, Miriam Lindthaler playfully implemented natural kids' motifs – as always, with a special and direct connection to her young protagonists. The series was produced by The Arts Folk (Styling: Rachel Caulfield | Props Styling: Saskia Martindale | Hair & Makeup: Brooke Neilson). The Yoto Player is the only audio player for children with a programmable night light and clock, wake-up settings, its own daily podcast, family radio stations, and endless hours of free stories, music, podcasts, and sleep sounds.
