MERCEDES-BENZ has become the exclusive automobile partner of all League of Legends Esports events by Riot Games. This was announced by Bettina Fetzer, Head of Marketing at Mercedes-Benz AG, at the end of September during the League of Legends World Championship Preview event 2020 by Riot Games. The focus of the partnership is on the League of Legends Community and Mercedes-Benz as a presenting sponsor of the awards ceremony at all global events – the highlight of competitive success for professional LoL teams. To kick-off the cooperation, Frederic SCHLOSSER c/o UPFRONT photographed the mystical campaign photos with the MB EQC and the official trophy.
League of Legends is a high-performance global sport which attracts millions of fans from all over the world. At the moment, more than 800 professional players are active on more than 100 professional teams from League of Legends Esports in twelve leagues worldwide. Find out more under www.lolEsports.com or lolEsportsmedia.com.
