Sommer und Eis gehören von jeher zusammen. Und wann Sommer ist - das entscheidest Du. Für den britischen Marktführer WALLS'S fotografierte Tom van Schelven die hier auf gosee.news gezeigte Kampagne.
Für die Postproduktion waren die RETOUCHED STUDIOS im Einsatz.
Wall's nimmt eine herausragende Stellung auf dem globalen Eiscrememarkt ein. Zwei seiner Marken - Cornetto und Magnum - gehören zu den Top Ten weltweit. Unter dem Heartbrand-Logo produziert das Unternehmen 40 verschiedene Marken in 52 Ländern.
Wall's : "Ice Cream = Happiness. It’s science. People have long wondered why it is, that when we eat ice cream, we feel a sense of happiness and pleasure. Whether it’s a celebration amongst a group of friends or a family get together, ice cream can turn an average moment to something great.
In 2013, the mystery was solved by UK researchers who analysed how eating ice cream may increase feelings of contentment and well-being . Over a two-day period, participants were offered the choice of a Cornetto Classico ice cream or Cornetto Strawberry ice cream and asked to complete a gratitude journal.
The activity was repeated, individually and in groups, with and without ice cream – with all participants asked to write three things that they were grateful for.
The team discovered that there was a significant link between ice cream and happiness found that any combination of the gratefulness activity and eating ice cream (together or alone) led to increased positive affect feelings."
Source: Linley, P. A., Dovey, H., de Bruin, E., Transler, C., Wilkinson, J., Maltby, J., & Hurling, R. (2013). Two simple, brief, naturalistic activities and their impact on positive affect: feeling grateful and eating ice cream. Psychology of Well-Being: Theory, Research and Practice, 3(1), 6.
GoSee : wallsicecream.com
