The "Hippy" modular lounge sofa system, showcased in the campaign, was designed by Nils Juul Eilersen and is distinguished by a striking, sculptural design with a highly distinctive look. And yes—the design is a deliberate homage to the organic, playful shapes of the enviably laid-back 1970s.
The campaign was photographed by interiors specialist Lars Ranek, working alongside stylist Pernille Vest.
"Lars Ranek captured the latest campaign for Eilersen, created in collaboration with stylist Pernille Vest — a beautiful interplay of timeless design, space and atmosphere." — Stillstars.
Danish designer and entrepreneur Nils Juul Eilersen represents the fourth generation to lead the renowned family business N. Eilersen A/S, which was founded by his great-grandfather, Niels Juul Eilersen, in 1895. Nils assumed official management of the luxury upholstered furniture manufacturer in 1988, together with his brother Anders Juul Eilersen. Under their leadership, the brand significantly expanded its international presence as a premium label for high-end sofas.
In 2013, under the brothers' direction, the family launched a secondary brand, Juul. This brand focuses on clean-lined, minimalist upholstered furniture designed for an uncomplicated lifestyle and targets a younger audience.
Photographer Lars Ranek is represented by the Munich-based agency STILLSTARS.
GoSee : eilersen.eu
