For HELLY HANSEN, Ray Demski realized an international campaign in collaboration with Nowness, featuring Chinese actor and singer Wang Yibo as the testimonial.
The film was directed jointly by Ice Lei and Ray Demski. Cinematography was handled by Qiuyu Xiao and Awei, while the photographic execution was also by Ray Demski. The result is a campaign that brings together technical performance, movement and natural landscapes.
As global brand ambassador for the Norwegian outdoor brand Helly Hansen, Wang Yibo represents a new generation of outdoor athletes and explorers, with a focus on sailing, skiing and alpine adventures. The imagery and moving images combine technological aesthetics with the beauty of rugged nature, underscoring Wang Yibo’s close connection to sport, exploration and performance.
