Photographer Tian STÖHR c/o UPFRONT, together with LUNIK Productions, authentically staged real families in their real-life environments for HELLOFRESH. The global campaign showcases diversity and real family life centered around shared meals. A long-term project, the first series of which is presented here.
HelloFresh SE is a European company based in Berlin, founded in 2011. HelloFresh offers so-called "cooking boxes" for consumers: packages containing prepared ingredients and a recipe, available via subscription.


