HELLO FRESH with atmospheric social campaign by Tian Stöhr, produced by LUNIK in Berlin

Together with Tian STÖHR c/o UPFRONT, the LUNIK team photographed a family in their home to create authentic social content for HelloFresh.

LUNIK: "Our goal was to capture real moments – from cooking together to enjoying a relaxed meal at the table. The images demonstrate how uncomplicated and enjoyable a balanced diet can be. Natural light, a warm atmosphere, and genuine emotions were the focus of the shots. By working closely with the family, we were able to create authentic content that reflects everyday life. The focus was on naturalness and spontaneity to create a genuine connection. Social content thrives on real experiences – that's exactly what we wanted to capture. The result is emotional images that perfectly convey the essence of HelloFresh."